More on Axelrod, Obama and the Brand, from stop-obama.org

“http://www.stop-obama.org/>Some Notes on Brand Obama.

a recommended read—– and site

check this from the article:

“…It was a suggestion a year too late. Axelrod already had both the “coherent negative frame” he needed to undo Hillary, and the vast infrastructure needed to communicate it. Axelrod began building such an infrastructure back in 2006 – and when he decided to to put the negative Hillary frame in motion, he had a mechanism on wheels to do it.

While I have yet to document the process, I believe David Axelrod staked a great deal on the netroots early on. Axelrod created a buzz, a stir, and very early activity on MySpace and Facebook, which led to bulletins and forums where Axelrod gradually colonized the gullible imagination of America’s young adults. [Articles on the subject 1, 2, 3, 4, 5, 6, 7, 8, 9]

By 2007, Axelrod was holding the keys to a new kingdom. The kingdom of 24/7 Hillary bashing, and 24/7 Obama worship. Only the young, could be so enthusiastic, and only the young, so naive. Axelrod had created a vast pool of energy and agitation, but somehow managed to control it, in ways, I still don’t understand.

The convergence of internet infrastructure, negative framing, and media partiality was not autochthonous. While I am just thinking outloud, to me it appears as if Axelrod’s success originated not in media and infrastructure, but first from his framing.

In order to win the netroots, Axelrod presented Obama in ways he knew the roots would find hard to resist. Then, in order to conquer the media, he simply needed to find channels and ways to funnel what his newly created roots, his enthusiastic new internet infrastructure buzzed, into the mainstream…”