“Dude, the logo rocks.”
“Rad.”
“It’s like I feel something for the first time in my life.”
“Yeah?”
“Hope.”
“Hope?”
“Maybe.”
“Is that like a emo?”
“Who knows, buddy. I look at it and it’s so…”
“Round?”
“Mellow.”
“I can haz melo?”
“You can haz emo!”
“Dude, don’t fool me now.”
“Me?”
“You.”
The biggest lesson of growing up 70’s was the slogan: “Question Authority.”
The notion of selling out a generation to a brand is evil. No, hideous. The notion of totalitarianism is worse.
You should question, rather than fall in line. You should not identify yourself with a logo like the one above.
Because you feel safety under the umbrella of the latest fad brand on the market, and because you drool over it like it’s just such a cool ringtone, or wallpaper, or a T-shirt that can somehow make you feel part of something like a tribe if you wear it, question why?
Why does it make you feel so much better?
If you want to be like the activists of the 70’s you’ll have to question authority.
Start by taking one deep breath. Start by taking one independent thought. A non-branded thought.
Then get yourself a copy of these two books:
“1984″ by George Orwell
“Brave New World” by Aldous Huxley
Read them. Especially read the part in Orwell about Newspeak, and the dictionary. Start recognizing the language you are using inside the box in front of you. Does it seem like Newspeak?
Go pay a visit to my green friend Blog52. You can learn how to sing, today.
2 Responses to “Generation Branded vs Generation Independent Thought (the saga continues)”
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February 29, 2008 at 3:26 am
Great post - thanks so much for the link.
It’s funny, we’ve learned to Question Government Authority, but we’re blind to the Corporate Authority we’ve handed our creativity over to. I say do it yourself, even if what you create isn’t so slick and beautiful. What you build with your own mind and hands is infinitely more powerful than what you copied and pasted from the corporate advertising machine.
February 29, 2008 at 7:06 pm
Hi blog52!
I think I messed up by accident on the trackback thing, so anyone who wants to go see the fabulous blog52 just look at my links under “All Things Green” above and you can find a really great person!
I love what you said above, and thanks!